BreastScreen Victoria
Project completed
December 2023
Services
Failure demand (identification of major service pain points) | Service lifecycle design | Service insights | Qualitative research study
Outputs
Service lifecycle architecture & thematic analysis of major failure drivers across the service | Client research insights
Understanding what’s makes a good online experience for women
We conducted a qualitative ethnographic study into what would make a good online experience for women. This study included 14 women from ages between 40-55 years old, to understand what shapes their preferences to book, retrieve and manage their information online.
